The brief

GSS carries out rapid and accurate ground profiling using a specialist wave technology. I was asked to produce a short promotional video for use on the company's website, in presentations and at exhibitions.

The purpose of the video was to show the system in action, highlight the unique benefits of the technology and convey GSS's industry experience and quality of work.

The solution

I spent a considerable amount of time learning about the business and how the technology worked.

We shot the video at a mock test site in Cumbria. This meant I had full control over the filming and could ask the engineers to repeat various stages of the process for the camera where required.

Just like a film trailer, the video had to set a mood. I wanted the shots of the set-up to feel professional and effortless, so we filmed them in slow motion and set them to a music track that evoked a cinematic feel.

The key selling points of the technology were displayed as on-screen graphics, carefully motion-tracked onto the live action footage.